Jeanologia "The Science of Finishing"
At the latest rounds of Fashion Fabric Fairs in NYC for Spring Summer 2013, I came across a rather interesting exhibit. Smack in the entrance of the latest installment of the NYC version of Kingpins, there was a great denim finishing machine on display. Courtesy of Jeanologia; this machine has the answer for a previous article I wrote about “Globalisation: When fashion kills” in which it was described the hazardous conditions related with sandblasting of denim. This machine not only does away with sandblasting but it also helps reduce water, energy and radically improves working conditions from those that still use sandblasting.
Jeanologia is a progressive company based in Valencia, Spain; who uses the tag line of “The Science of Finishing” “for the last 15 years, their mission has been to enhance industrial garment finishing through technology and know-how”. They also worked on a study of a favorite topic on this blog the real impact of the apparel industry on the environment. And they concluded on the need for better garment finishing. Their solution: create a garment finishing technologies that help reduce a company footprint:
-Less Water
-Less Energy … both electrical and caloric
-Reduce worker health hazards working conditions
Below is a video I found of the machine at work in the Project Show in Las Vegas on August 2011. A really amazing job we can accomplish when we utilize technology to improve processes, machinery and infrastructure:
Lawrence Roman's Blog 